We wanted to explore the role communication plays in connecting people, so we created the Togetherness Index – a study of the impact of communication in our community.
Our third survey revealed a score of 57; holding steady compared to 2021. However, further analysis reveals that Government, business and the media have a way to go to restore Australians trust, confidence and cohesion.
After two pandemic years and a divisive federal election, we’re listening less to government, both State and Federal.
In a time when government communications are more important than ever, it’s imperative we get Australians connected again.
The effectiveness of communications from businesses, community leaders and, remarkably, friends and family, continues to decline.
Our results suggest institutions must act to convince Australians that they are a force for good.
The influence of social media continues to hold amongst Australians.
The influence gap between Government, institutions and social media is closing
With misinformation on social media is growing, it’s never been more important to ensure that people are turning to trusted sources online.