Cha is a seasoned market research professional, with over two decades of experience working across diverse industries including fast-moving consumer goods, utilities, social, and telecommunications among others. Her extensive career journey has equipped her with vast knowledge into various market landscapes.
She possesses a strong passion for unearthing stories concealed within data and transforms complex information into actionable insights that drive business performance, all while keeping a sharp focus on consumer needs.
Her professional journey began with Kantar and she continued to expand her horizons at Philip Morris International (or PMFTC). She joined SenateSHJ in 2023, bringing her wealth of experience and quantitative expertise to the team.
"There is always a story to tell and an opportunity to learn when it comes to data. Finding those bits… that’s my natural high."