ReputationReality.
Getting ahead of the game
Trans-Tasman perspectives on reputation and risk
2020
This year, the Governance Institute of Australia partnered with us to produce the Reputation Reality 2020 report.
The research revealed that the culture of an organisation is a rising risk to reputation, according to senior leaders.
A growing proportion of senior executives believe corporate reputation is harder to manage than other forms of risk.
For full details on key findings and our recommendations, download the Reputation Reality 2020 report.
Snapshot of 2020 findings
Corporate leaders continue to recognise reputation as a primary asset – but fewer organisations are actively protecting it.
Senior executives believe their organisation should be investing in stakeholder engagement to improve and protect reputation.
Culture, a new option in this year’s survey was identified as the fourth most important driver of a good reputation, following integrity, quality of products and services and relationships.
In both Australia and New Zealand, the trend for organisations to be crisis ready is declining, and business continuity plans are more widely used than crisis communication plans.
Investment in stakeholder engagement is invaluable for reputation management both inside and outside a crisis.