Aravin leads SenateSHJ’s Digital, Data and Insights team. He is a highly experienced marketing and communication strategist, writer and editor who has worked for clients in the automotive, pharmaceutical, retail, higher education and government sectors. He currently counts BMW Group and Visa among his clients.
Prior to joining SenateSHJ, Aravin led the development of La Trobe University’s verbal brand and was instrumental in creating the university’s publications and content marketing operations. As La Trobe’s first content strategist he created and led the execution of numerous multi-channel content campaigns integrating digital, social and print media and targeting domestic and international markets.
Aravin trained as a journalist and is passionate about storytelling. He has a Bachelor of Arts (Communication) from Monash University and a Master of Arts (Professional Communication) from Deakin University.
“There are so many ways to tell a story and so many channels through which to tell them. Figuring out the best way to do this at a time when channels and tools change daily… is endlessly fascinating.”