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26 April 2017 | 2:10 min read


The title is a modern restating of one of Benjamin Franklin’s quotes: “By failing to plan, you are preparing to fail”. It is also similar to what Winston Churchill said: “He who fails to plan is planning to fail”. Two great world leaders who knew a lot about success against adversity.

21 April 2017 | 1:10 min read


Probably the surest sign of trouble is when people starting mangling the language. United Airline’s claim this month to have “re-accommodated” a man who was dragged with a bloodied nose out of his airplane seat surely marked a new low.

20 April 2017 | 1:00 min read


In a world where everyone’s tuned into their digital devices 24/7, getting the news media’s attention requires different thinking, writes Client Executive Rebecca Ashcroft.

13 April 2017


Accedite candidatos *

Parliament rises today and will resume next month with a new-look Cabinet in charge.

Judging by Bill English’s pre-Christmas reshuffle, Cognito expects minimal change in this iteration.

The only real surprise would be if Nikki Kaye didn’t get the Education portfolio – she’s a rising star and has been groomed as a replacement for her friend and mentor Hekia Parata.

3 April 2017 | 1:10 min read


I once heard about a mother who’d been asked by her six-year-old whether bread should be put in toaster ‘landscape or portrait?’ I mentioned this to a friend’s eight-year-old, who responded, ‘Why didn’t they just Google it?’ To which they added, ‘Google knows everything?’

On Saturday 18 March, my colleague Elle McGlynn and I took on the 2017 Rare Cancers Australia Mount Kosciuszko challenge, an event in its fifth year which involves trekking over a height of 2,228 metres to the peak of Mount Kosciuszko.

10 March 2017 | 1:20 min read


With trust in institutions and their leaders plunging to an all-time low, excellence in public relations has never been more important.

The recently released 2017 Edelman Trust Barometer, involving more than 30,000 respondents from 28 countries, paints a bleak picture.

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2 March 2017 | 3:00 min read


Organisational change comes in all different shapes and sizes, but one thing that many transformations have in common is that they are hard work. The latest McKinsey Global Survey found that companies are no more successful at implementing organisational change than they were ten years ago.

28 February 2017 | 1:10 min read


Making easy money is a key driver of fake news, but not the only reason it exists, SenateSHJ Partner Raphael Hilbron recently explained at a Public Relations Institute (PRINZ) event.

Internet geeks in a small town in Macedonia have been making a killing selling fake news.

10 February 2017 | 2:00 min read


Preparation, patience and a willingness to play the long game